VIZIO wanted to expand beyond the TV and become a full ecosystem of devices. Over a year and many months, I led a design team to create a design system for Android that would span their TVs, tablets, and mobile phones. In the end, they didn't launch the phone due to carrier restrictions and the TV product had to be delayed due to Intel backing out of Google’s development program, but VIZIO was able to launch their tablet at a competitive price. You can see an unboxing video of the v2 device or a video of the original UI on YouTube.

The complexity of just launching an app is evident in this flow diagram. The documentation was able to be kept to just 45 pages though because we provided diagrams and logic flows like this one to reduce confusion dramatically. Development was done in Taiwan, China, and India, so diagrams were helpful in overcoming any language translation issues.

Everything in Android was customized because the Google TV (now Android TV) offering was generic and didn't match the interfaces for mobile and tablet. As development progressed things like the type of remote control to be used was still changing as they tried to optimize different hardware features. In the end, using a modular approach to documentation and properly utilizing Masters in Axure saved us countless days of rework.

A picture (or diagram) can really be worth a thousand words, but a simplified view can help clarify even that. Prototypes where very useful for explaining basic functionality, but the complexities of cursor movement alone necessitated these kinds of detailed views.

Whenever Intel needed to launch a critical product, they partnered with my team to make sure it was a success. I led our design team to create a new product category for their new Intel® Arc™ Graphics products targeting not only desktop and laptop gaming, but also workstation and server segments. We also created the vision for their entry into the AI PC product space as well as launched the new Intel® Core™ Ultra family of CPUs with integrated Arc GPUs and new Gaudi based NPUs.

My first project working with Intel was for the Intel Partner Alliance with the goal of simplifying their dozen programs into a single, simplified offering. This evolution resulted in the creation of the Intel® Solutions Marketplace, a showcase for their partners to promote their Intel based products and services and connect with each other. I also led a strategic engagement to create Partner Activation Zones, customized portals for partner needs curating the Intel.com content to their industry and use cases, while integrating search and AI tools to keep the content relevant and dynamic.

One of the biggest initiatives at Intel was replacing their search engine with Coveo. We were able to work hand-in-hand with Coveo, Intel, and Sapient developers to make updates to the default experiences to improve usability and meet Intel design guidelines. Over the years, we coordinated with Intel’s search team to prioritize features such as AI and personalization and performed 3rd party research to help inform our ideas and concepts.  Every major feature update went through user testing before being rolled out, resulting in increased search usage and improved user satisfaction.

Another large initiative was to redesign Intel’s support forums and move to the Khoros platform. But we didn’t stop there, we also successfully leveraged syndicated content, events, and blog articles, giving Intel evangelists a platform on Intel.com to share content with lower overhead than the full AEM implementation. This new flexibility enabled Intel to reduce reliance on 3rd party blog sites such as Medium, keeping users on their domain with the ability to index and cross-link content.

The week included interviews with stakeholders as well as multiple sessions per day to organize and sketch out ideas, and then capture them quickly in a usable prototype that we reviewed daily to really push the validity of our concepts. Within a week we helped them solidify their pitch, showcased in an HTML prototype anyone could explore on their own phones. This helped them sell the product internally, and lead to our 10 week Discover and Define project.

Our following Discovery & Define project allowed us to dig deeper into the target customers and their differentiating feature: Boost. In just 10 weeks we were able to conduct user research, design, and testing of even more prototypes while creating a long term technology roll out plan and updated branding for all of their touchpoints. Subsequent designs led to a quick and clean hand off to the new internal IT department, purpose built for this new product and brand.